Work may make you find love. 

There’s never any shame in finding love - unless it’s through a hookup app. Instead of running away from its reputation, Tinder acknowledges that it’s the reason why you lie about how you and your lucky lover met.

Activation

If you’re too scared to say you met on Tinder, don’t worry, We got you! Tinder will deliver a Tinder Alibi box to your door with all the proof you need to show you met at a very socially acceptable location.

PR Stunt

Let’s get a bit softer! Tinder will announce a rebrand out of nowhere. Why? Because why say you met on ‘Tinder’ when you can just say you met on ‘tender’, the softest most cute dating app you can find. Won’t find any hookups on ‘tender’, just pure love, wink.

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